I am an experienced designer from Hong Kong and I have been working in the creative design sector for about 16 years, a decade in the advertising industry and a minimum of 6 years of experience in providing UI/UX solutions. I always optimize ideal solutions through my creative mind, art sense and design skills. I am a romantic, creative and detail-oriented person. I love to make creative designs mixed with innovative technology into our lives to improve our quality of life.
ATL/ BTL/ TTL Advertising Design, Creative Solutions, Branding/ Identity Design, Photography and Photo Retouching, Story Writing, UI/UX Design, Visual Design, Illustration and Comic, Storyboarding, Video Production, Motion Graphics and Animation
FMCG, Beauty Health, Luxury, Retail, Properties Banking, Finance and Insurance, Public Institutions, Infotmation Technology
April 2021 - Present
．Consolidate User Requirement
．UIUX design for IT Product Development
．Consultation and Marketing Strategy
February 2021 - April 2021
．Creative Solutions
．Digital Marketing Strategy
．Art Direction
August 2020 - February 2021
．UIUX design in Web development
．Digital Marketing Strategy
October 2019 - June 2020
．Visual Design
．Art Direction
．Storyboarding on TVC and Corporate Video Production
．Motion Graphics on TVC and Corporate Video Production
．Brand Identity (Regen8)
．Creative Solutions
August 2018 - October 2019
．Visual Design, Art Direction and Team Management
．Storyboarding, Motion Graphics for Commercial Online Video
．Visual Design on eCommerce/ digital market (eDM, Social Media Content and KV Design)
．UI design on Campaign Website
．Brand Identity
September 2016 - July 2018
．Visual Design and Motion Graphics on O2O Interactive Campaign
．Visual Design and Motion Graphics on Social Media Content
．UI/UX Design on Interactive Event and App Development
September 2015 - July 2016
．Visual Design on Print, Offline Event, Social Media
．Web UI Design
．Design and Social Media Content Ideas
Feb 2014 - May 2015
．Graphic Design on Print Materials
．Creative Solutions
．Brand Identity
July 2012 - Feb 2014
．Storyboarding, Shooting Assist, Video Production with Motion Graphics
．Creative Solutions
．Visual Design on Print and Online Advertising
January 2015 - June 2012
．Web Development with HTML, JavaScript, CSS, PHP
．IT Network Supporting
March 2008 - December 2011
．Illustration, Comic Drawing
．Comic Story Thinking
．Graphic Design
2014 - 2018
THE HONG KONG POLYTECHNIC UNIVERSITY (SPEED)
Completed Subjects: Branding Design, Identity Design, Motion Graphics, Publication and Communication Design, Web Design, Play-tec (Arduino Development), Visual Culture, Design Research and Methodology, Creative Economy, Film and Video Art, English, Chinese...
2007 - 2011
Dai-Ichi Japanese Language and Culture School
．Reading．Writing．Listening．Speaking
2005 - 2007
Design First
Course Outline: Branding Design, Graphic Design, Drawing Skills, Typography
2004 - 2007
THE HONG KONG INSTITUTE OF VOCATIONAL EDUCATION (IVE)
Course Outline:Adobe Creative Suite, JAVA, C++, Autodesk 3DsMax, Autodesk MAYA
Design Tools/ Programming Skills: Adobe Creative Suite, JAVA, C++, Autodesk 3DsMax, Autodesk MAYA